How AI agents read your website

Why AI visibility matters

Traditional SEO optimises for a ranked list of blue links. Agents don't show a list — they read a handful of pages and synthesise one answer. If an agent cannot parse your page, you are invisible at the exact moment a buyer is deciding. As agent traffic grows, this becomes the difference between being cited and being skipped.

The 11 signals we score

Your AI Readability Score is built from the signals agents rely on to understand a page.

• Page title

  The single clearest label an agent reads first.

• Meta description

  A concise summary agents quote when citing you.

• Single clear H1

  Tells the agent what the page is actually about.

• Heading structure

  Lets agents map sections and extract answers.

• Readable text content

  Without real text in the HTML, agents see an empty page.

• Structured data (JSON-LD)

  Schema.org markup turns content into entities agents trust.

• Open Graph tags

  Richer previews when agents surface your link.

• Image alt text

  The only way agents understand your images.

• Declared language

  Removes ambiguity about your content's language.

• llms.txt

  A dedicated file guiding agents to your key content.

• AI bot access

  robots.txt rules that allow or block GPTBot, ClaudeBot and others.

How to improve your score

1. Write a clear title and meta description for every page.
2. Use one H1 and a logical heading structure.
3. Put real text in the HTML, not only in images or scripts.
4. Add Schema.org JSON-LD for your key entities.
5. Publish an llms.txt and check your robots.txt allows AI bots.